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"VBG builds Forever 21 into top 10 metaverse brand for 2023 among Prada, Gucci, Balenciaga and Nike…"

- Analytics Insight
#MetaMerch #F21ShopCity

Forever 21 Shop City on Roblox

Immersive experience
Empowers players to express their individuality as they build their own store and manage every aspect of gameplay to be ranked the “top shop” with unprecedented customization options.
Global community
Was conceived as a community-first game in collaboration with over a dozen of Roblox’s most “fashion fabulous” designers, content creators and influencers.
Innovative fashion
Showcases the latest trends even before they appear in store AND tests new trends, products and even categories with a vast range of avatar merchandise.
Infinite Loop™ marketing
VBG orchestrated one the largest metaverse launches ever connecting the In-game experience, exclusive merchandise drops with IRL channels that build on each other including social media, e-comm, store POS, fashion influencers, special QR codes, Out of Home and Times Square jumbotrons.
“With Forever 21 Shop City, our goal is to expand how we engage with customers, extending our presence and product in new ways”
Chief Merchandising Officer, Katrina Glusac

Seen in the press

Breaking news
Winner - Best Digital Innovation
Excellence Awards 2022
Visit the award site
F21 now #1 retail brand on Roblox
Sells more units than Nike, Vans, NFL & Polo Ralph Lauren
Built largest design community on platform
Showcased by Roblox for its “avatar to e-commerce” sales innovations read more
Created first of its kind 3D-Pixar like thematic video campaigns (see below)
VBG Massive Press Success: “Six Sector” Campaign Generated
Earned media
Outperformed all other retail Roblox brands

Press coverage

Number of placements within the same 2-week period
Forever 21 / VBG
Polo Ralph Lauren
Vans World
Tommy Hilfiger