The metaverse’s offshoot in 2021 led to several changes in how consumers play games, interact with each other, purchase goods, and in how brands market and advertise products and services. Simply put, this virtual world created new consumer behaviors, which in turn developed new marketing strategies for brands to explore. Big names like Nike, Gucci, Samsung, and Adidas already put themselves on the map by implementing successful metaverse marketing strategies.
If you’re a brand who wants to appeal to the Gen Z and millennial population, then you have to follow the footsteps of the mentioned industry beasts. Gen Zs and millennials are the most active age group in the metaverse, making it the perfect place to launch a campaign. 57% of Gen Zs said they have created an avatar in a video game before, while 50% said they hang out with friends virtually in metaverse games. A large portion of millennials also stated that they participate in the metaverse through avatars, virtual hangouts, VR headsets, virtual goods, and many others.
With metaverse’s market size expansion, it is already apparent that marketing in this platform is a must. Several strategies in place are creating brand-sponsored game modes, organizing virtual events, creating virtual wearables, and collaborating with virtual or actual metaverse influencers.
The metaverse is still young, making it hard for brands entering the space to immediately know what works for them. This is where metaverse marketing agencies come in. Marketing agencies specializing in the metaverse can lend your brand their expertise and experience, which can save you time and money.
In this list, we curated the top metaverse marketing agencies you can work with on your future campaigns. Let’s take a look!
Top 11 Metaverse Marketing Agencies
- AJ Marketing
- X10 Agency
- Virtual Brand Group
- Ninja Promo
- Meta Marketing Agency
- Takeaway Reality
- Engine Creative Agency
1. AJ Marketing
AJ Marketing is the #1 metaverse creative agency across Asia-Pacific. AJ Marketing specializes in premium content, and other digital marketing solutions such as online advertising, social media marketing, digital billboards, SEO, press releases, and celebrity campaigns. AJ Marketing has a large influencer and creator network, including top metaverse influencers and celebrities in the space.
The Asia market is beneficial for brands entering the metaverse, since a large chunk of metaverse users are located in these regions. This is what makes AJ Marketing stand out. AJ Marketing has a global team, with local offices across 10 different countries in Asia, including Japan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, Taiwan, Philippines, and Korea.
This marketing agency has experience working with top brands such as Adobe, Microsoft, and AMD.
Rumfoords is the only digital publication and consultancy covering virtual style, thriving in the industry of virtual luxury. Through 2020, Rumfoords interviewed dozens of creators of digital fashion, and tracked its development. Through those relationships, it quickly embedded itself in the growing NFT, crypto, DAO, social token and decentralized fashion communities. Now, its sole purpose is to lead every business into the metaverse.
Rumfoords specialize in onboarding, brand storytelling, and relationship-building with the best partners in crypto to help brands create the experiences and objects that will be most valuable in today's virtual world.
Rumfoords has already worked with the biggest names in varying industries, like Adidas, Netflix, Givenchy, and Dior.
3. X10 Agency
X10 Agency is a full-service marketing and PR agency delivering turnkey solutions for successful crypto, DeFi, STO, ICO and IEO promotion. X10 describes itself as a launchpad that helps projects to get started, engage with the audience, and reach the long term goals.
X10 has been featured in Forbes, where it was dubbed as “one of the most known companies that specialize in promoting Web3 and NFTs.” Its services include DeFi Full Setup, Marketing and Community Management, PR and Influencer Marketing, Listing and Market Making, and many others.
X10 has tons of media partners, including Coindesk, CoinTelegraph, and Hacker Noon.
LookinLA is a full-service digital marketing agency based in Los Angeles. Using a data-driven approach, the company works with all industries and oversees every step of the marketing plan. LookinLA prioritizes cutting-tech which ensures accuracy. Its data-driven marketing strategy begins with research and discovery designed to track the customer journey and determine essential KPIs for measuring success.
Just this year, LookinLA decided to expand reality by creating LookinMETA, bringing its expertise in digital marketing to the virtual world. Its services include designing, listing and selling business NFTs, and developing a virtual marketing strategy.
LookinMETA’s expertise aims to help clients buy and sell virtual lands and real estate across the metaverses.
Bemersive provides metaverse strategy and production solutions for clients and partners, such as L'Oréal, Orange, Twitter, Viva Technology, and more. Bemersive also creates and produces nextgen platforms and contents with in-house tech solutions, including video games, AR, VR, WEB3, NFTs, blockchains, and AI.
This established marketing agency has also worked with other industry giants such as Disneyland, Balenciaga, and Total.
Bemersive is currently on a project to build MSO, or Martial Spirit Odyssey, a metaverse for fighting sports. In this game, users could play in a metaverse dedicated to combat sports and martial arts. MSO Metaverse will offer an online AR/VR multiplayer fighting game with full playable 3D NTFs.
6. Virtual Brand Group
Virtual Brand Group or VBG designs, builds, operates, markets and monetizes businesses across the Metaverse. It harnesses the power of WEB3 by creating consumer experiences through socializing, shopping, making friends, and creating products in the virtual and physical world simultaneously.
VBG claims to be able to create new revenue streams for businesses, drive traffic from virtual to physical stores, and attract new consumers globally.
One of the most notable works by VBG is its Forever 21 x Roblox project. VBG launched global fashion brand Forever 21 into the metaverse, and it became the #1 brand retailer in the space.
7. Ninja Promo
Ninja Promo claims to be a specialist metaverse advertising agency which can help brands brave the new world of the metaverse. It believes that marketing has no rules, that’s why its services are designed to help brands disrupt the status quo and explore what's possible in the world of virtual reality.
Ninja Promo’s services include SEO, website development, PR, email marketing, mobile app development, influencer marketing, video production, branding, and many others.
Ninja Promo has previously worked with brands such as Intellectsoft, Debay, Bitforex, Iqoniq, Paypolitan, and many others.
8. Meta Marketing Agency
Meta Marketing Agency Inc. is a leading metaverse and WEB3 agency that specializes in architecting high-level solutions for projects in the WEB3 space. Its solutions include both project marketing and blockchain development. Meta Marketing has exclusive partnerships and in-house staff, helping it make even the most complex of projects a reality.
Meta Marketing’s services include WEB3 development and consulting, influencer marketing, and metaverse advertising. Specifically for metaverse marketing, it offers virtual billboards, NFT project development, and virtual real estates.
9. Takeaway Reality
Takeaway Reality (TAR) offers deep knowledge on which proto-metaverse platforms would be ideal for different businesses. It also has the tools and talent necessary to build a digital presence for these brands in these spaces. It offers services such as 3D asset modeling, and specializes in AR and VR development.
TAR is already trusted by big names like Ford, Ramic Wines, Edmonton Oilers, Savage x Fenty, and Medartis.
In its project with Savage x Fenty, TAR designed an AR-based marketing concept. The concept enabled users to scan a QR code in order to unlock an avatar of Rihanna strutting down the catwalk to wish everyone a happy Valentine’s day.
Metacom is the first metaverse marketing agency in the Middle East and Asia. It believes in creating incredible experiences in the metaverse that both simplify and enrich the life of digital communities.
Metacom’s services include metaverse development and marketing, marketing consultancy, MetaContent development, and metaverse analytics and research.
Metacom is headed by a team of marketing leaders with 20 years of experience within Europe, Middle East, Africa, Pakistan and India.
11. Engine Creative Agency
Engine Creative believes in one simple goal–to build better brand engagement. Through this sharp vision, Engine Creative was able to become leading digital marketing experts in both traditional campaigns and AR.
Engine Creative offers AR marketing services from the UK’s best designers and developers. It also creates VR strategy and implementation, VR experience design, and interactive 360° virtual tours. It also specializes in mobile apps, web design, and content creation.
Engine Creative is trusted by established brands like BiC, Facebook, Essence, TopGear, Lacoste, Coca-Cola, and Universal Studios.
The metaverse is a potent space for marketing and advertising, and that’s already an established fact. Brands who have tested the waters of the metaverse already saw great results. These brands have shown consumers their thirst for development and innovation. Thus, marketing in the metaverse can set your brand apart, and can land you a spot on the map before every single business moves in.
In this article, we gave you the best metaverse marketing agencies today. We hope this helped you in choosing the right agency fit for your business. We wish you luck on your future metaverse marketing campaign.